Every design is complete if and only if it has value and its form follows the function.
Every design is complete if and only if it has value and its form follows the function.
Every design is complete if and only if it has value and its form follows the function.
As a designer of function and form, I turn complex systems into simple experiences. I create solutions for digital transformations.

Selected Projects
Case study coming soon

Activation levers for habit-forming wellbeing experience
May 2026
Activation loop built on the onboarding mechanics shifting active retention of the mental wellbeing mobile app users. Value proposition role in the aha moment and core features' engagement uplift.
Physio mobile app
Case study coming soon

Designing an assessment that helps predict churn and act on it
April 2026
In a wellbeing product, behavior can tell you what users do, but not always whether they are getting enough value to stay or who is at risk of leaving. My team captured that missing layer and turned it into a reliable product signal so we could act on the insights that it revealed.
Physio mobile app
UX case study

Role of research in improving conversion
February 2024
Hypotheses for the subscription video on demand platform based on secondary quantitative data in the Polish market. User experience redesign of the payment page, subscription plans, and registration form.
View Project
Subscription Video on Demand platform payment and plans UX/UI design
Product case study

Bring your users value instead of numbers when visualising data
December 2023
Redesign of the BioAge feature, an indicator made to communicate wellness status at scale. Transformation of a wide range of user measurements into dynamic charts with clear insights indicating the impact of exercise on their health.
View Project
Subscription Video on Demand platform payment and plans UX/UI design
Pet Project

Information-seeking behavior and user patterns
July 2023
Exploration of encouraging intrinsic user motivation by applying data-informed strategies in designing an educational web project.
View Project
pet project
Product Story

Community-led travel recommendation system
January 2023
Locatour is a mobile application that provides personalised traveling recommendations in the form of user-generated "fast content". This social network enables travelers to join communities and exchange useful information.
View Project
Social network mobile app with personalised feed

About Me
line divider Let's innovate products together!
Olha Polishchuk
Connect on LinkedIn
line divider
I specialise in Product Design and have +6 years of commercial experience in the design field. Passionate about Health & Wellness Tech industries, I'm particularly interested in Digital Therapeutics.
Awwwards line divider Young Jury Member 2025-2026
UX Challenge line divider 1st place award-winning UX case study 2024
Hatathon 4.0: Ukraine Heritage Edition line divider Team Lead of the web project in the top 15 hackathon finalists 2023
DEV Challenge XVII line divider 2nd place in in the nomination App Design (UI) Lite 2020

Selected Projects
Case study coming soon

Activation levers for habit-forming wellbeing experience
May 2026
Routine for the Liven mobile app Activation loop built on the onboarding mechanics shifting active retention of the mental wellbeing mobile app users. Value proposition role in the aha moment and core features' engagement uplift.
Case study coming soon

Designing an assessment that helps predict churn and act on it
April 2026
Physio mobile app In a wellbeing product, behavior can tell you what users do, but not always whether they are getting enough value to stay or who is at risk of leaving. My team captured that missing layer and turned it into a reliable product signal so we could act on the insights that it revealed.
UX case study

Role of research in improving conversion
February 2024
Subscription Video on Demand platform payment and plans UX/UI design Hypotheses for the subscription video on demand platform based on secondary quantitative data in the Polish market. User experience redesign of the payment page, subscription plans, and registration form.
View Project
Product case study

Bring your users value instead of numbers when visualising data
December 2023
Subscription Video on Demand platform payment and plans UX/UI design Redesign of BioAge feature, an indicator made to communicate wellness status at scale. Transformation of a wide range of user measurements into dynamic charts with clear insights indicating the impact of exercise on their health.
View Project
Pet Project

Information-seeking behavior and user patterns
July 2023
pet project Exploration of encouraging intrinsic user motivation by applying data-informed strategies in designing an educational web project.
View Project
Product Story

Community-led travel recommendation system
January 2023
Vego22064 Locatour is a mobile application that provides personalised traveling recommendations in the form of user-generated "fast content". This social network enables travelers to join communities and exchange useful information.
View Project

About me
Olha Polishchuk
line divider Let's innovate products together!
line divider
I specialise in Product Design and have +6 years of commercial experience in the design field. Passionate about Health & Wellness Tech industries, I'm particularly interested in Digital Therapeutics.
Connect on LinkedIn
Awwwards line divider Young Jury Member 2025-2026
UX Challenge line divider 1st place award-winning UX case study 2024
Hatathon 4.0: Ukraine Heritage Edition line divider Team Lead of the web project in the top 15
hackathon finalists 2023
DEV Challenge XVII line divider 2nd place in in the nomination
App Design (UI) Lite 2020